What is cold calling nedir?

Cold calling is a sales technique where a sales representative or a telemarketer contacts a potential customer with whom they have no prior relationship or contact. The purpose of cold calling is to introduce a product or service to the potential customer, qualify leads, and try to turn them into sales.

Cold calling is often used in business-to-business sales and is considered a cost-effective way to generate leads and increase sales. However, it can be a challenging and frustrating task as most people do not appreciate unsolicited calls and may not be interested in the product or service being offered.

To be successful in cold calling, the sales representative must be well-prepared, confident, and able to build rapport quickly. They should have a solid understanding of the product or service being offered, and be able to tailor their pitch to the needs and interests of the potential customer. It is also important to be respectful of the potential customer's time and politely end the call if they are not interested.